In our digital age of ephemeral tweets, posts and emails, handwritten thank you notes have become a bit of a lost art. For that reason, they are incredibly impactful and sentimental ways to show customer appreciation. Nothing sounds more dull and impersonal than “thank you for your business.” So remember to keep your messages authentic, specific and individualized. Here are some additional tips and creative ideas:

1. Include package inserts.

Exceed your customers’ expectations and include a little pleasant surprise with their thank you note. Some examples are discounts/coupons for a future purchase, car decals and stickers, magnets or flyers.

2. Provide free gifts or samples.

Not only will they delight your customers, free samples allow you to showcase something that the customer hasn’t tried yet. Free gifts like promotional branded items spread brand awareness and add perceived value. Try to personalize the gift or sample for each customer and pick items that complement the purchase.

3. Create personal connections.

Video helps you stand out in the social media crowd by attracting likes and shares. In fact, 93% of businesses using video report it’s landed them a new customer. With the help of some pretty cool apps, you can create quick and personalized videos to thank your customers and engage them on social media. You can even use a QR code generator to send a barcode for the customer to simply scan and watch your video. Best of all, most of this can be done from the convenience of your smartphone or tablet!

• Animoto – Create impressive videos in minutes with the drag-and-drop video maker.
• Bonjoro – Boost customer engagement with perfectly timed personal videos.
• Vidyard – Increase sales and delight your customer with an online video platform for your business.

 

Making your customer appreciation memorable is all about the finer details. The Print Refinery helps you create stunning marketing impressions that extend your customer relationships beyond the initial sale. When you lead with an attitude of gratitude, your team, brand and culture reflects it – and loyal customers always follow!