Apple’s latest bombshell is a whole new image format and you may already be using it. HEIF stands for High Efficiency Image File and it replaces the JPG format in iOS 11.
Where did this come from?
Apple adopted it as a better way to save ever more complex images from iPhones, beginning with iOS 11. But they didn’t invent it. The Moving Picture Experts Group (MPEG) did in 2015 and since it’s a universal standard, there will be lots of support for it. Photoshop® is already compatible.
Newer Apple devices already use HEIF and quietly convert to jpg when sharing with a platform that might not support it, like when attaching to an email. As for your old jpgs, they’ll stay that way. You’ll never need to convert them or use them differently than you do now.
Four Big Advantages
High-Efficiency means lightweight. Images encoded in HEIF are about half the size of a jpg of comparable quality. That means faster processing and movement across networks which is important for mobile where increased battery life and decreased bandwidth use are paramount.
It’s a container. One High Efficiency Image File can contain multiple images like Live Photos. Sure, a GIF can do that but not with the same quality. HEIFs support 16-bit color depth (256 times more than an 8-bit gif or jpg).
It speaks 3D. Dual cameras on the latest iPhones capture depth data that enable enhanced capabilities like Portrait Mode. HEIF records depth layers and other metadata to preserve these features and increased editing capabilities for later.
Simple rotation and cropping. Rotating jpeg 90 degrees requires that the entire image be resampled. It costs processing time and degrades image quality. But HEIF’s support orientation and cropping as outside instructions that don’t change the original pixel map. You can crop today and revert to the full image a year from now (in theory).
So, does this change everything?
Not at all. Existing formats like jpg, tif, gif, png and others aren’t going away. Each has strengths that will continue to suit their uses in a variety of capture and publishing platforms. When it comes to printing and sharing, we have no beef with HEIF either. Ordering high quality photo products from our website or in our store is just as easy as it is with a jpeg. If you do need to change a HEIF file to JPG, websites like aconvert.com can do it for free.
So, HEIF is here. But there’s nothing to fear. Mamma won’t take your jpg away.
If you have questions about saving, storing and printing your images, call us! Our experts are here to help.
https://fleetwoodphoto.com/wp-content/uploads/sites/22/2017/11/heifgraphic.jpg342600Erin Von Holdthttps://fleetwoodphoto.com/wp-content/uploads/sites/22/2023/09/new_web_logo-1-300x138.pngErin Von Holdt2017-12-11 08:00:112018-03-06 16:51:45What the HEIF Happened to JPG?
This could be the best gift you’ll give this year. It will definitely be the most meaningful. This isn’t another “Best Gifts of 2017” list. It’s THE Best Gift of 2017 and it’s not a list. It’s just one thing and you already own it. It might even be in your pocket right now. Best […]
https://fleetwoodphoto.com/wp-content/uploads/sites/22/2017/11/prints.jpg200600Erin Von Holdthttps://fleetwoodphoto.com/wp-content/uploads/sites/22/2023/09/new_web_logo-1-300x138.pngErin Von Holdt2017-12-04 11:32:362018-03-06 16:51:45Three ways to win Christmas with photos
We all have them – those meaningful family traditions that we replicate each Christmas season. Maybe it’s watching the big game together, baking from family recipes, decorating the tree or driving through the neighborhood to look at Christmas lights.
When my children were younger, I used to dress them in matching holiday themed pajamas and pose them for a picture under the tree. But as they grew older, I started thinking about finding something more meaningful and lasting to do for them. Something that makes the holiday season special after they leave the house and begin starting their own traditions.
Since I work in the photo industry, I had access to all sorts of options for creative ideas, but one stood out as something that had the lasting power and sentimental value I was looking for – so I landed on personalized holiday ornaments.
These custom ornaments feature an image of our family or the kids, the year and their ages – making reminiscing fun as we decorate the tree. I order multiple copies of our annual family ornament each year – one for each child to keep and one day take with them – plus one that will stay on the family tree at our house.
Now, that my kids are a little older, they love to look for their special photo ornaments while we’re decorating the tree and I love knowing that this tradition will live on for years to come.
https://fleetwoodphoto.com/wp-content/uploads/sites/22/2017/11/holtradblog.jpg265600Erin Von Holdthttps://fleetwoodphoto.com/wp-content/uploads/sites/22/2023/09/new_web_logo-1-300x138.pngErin Von Holdt2017-11-27 08:05:432018-03-06 16:51:45Love holiday traditions? Here’s a great one!
When it comes to organizing and preserving your family’s photography history, many of us struggle to get this accomplished. Whether it’s photos stuck in drawers, VHS tapes in boxes, old slide carousels or piles of home movie reels – most of us don’t even know where to begin. Time out! You do know how important preserving these memories is – don’t you? Over time, these precious mementos from our past, our parents’ past and our grandparents’ past are at risk for damage, deterioration and they are mostly likely forgotten and neglected.
What is Archiving? It’s the process of storing data and information of historical importance – and what’s more important that your own family history!?
Here’s why archiving is important:
• Protection – Getting those photos and movies out of damp basements and grungy garages ensures longevity. It also protects them from catastrophic weather or environmental damage.
• Preservation – The best way to preserve these moments and memories is through a process called digitization. The prints, slides and home movies are scanned and turned into digital files – making them accessible by today’s technology.
• Storage – Once your memorabilia is digitized, it becomes far easier to store because it takes up far less physical space. Thousands of digital files can fit on DVDs, Blu-Ray discs, USB drives and hard drives – meaning those 4 large boxes full of photographs are now on a device that can fit in the palm of your hand. Taking it a step further, you can also store those digital files in the cloud for even deeper storage and back up protection.
• Duplication/Sharing – A common problem for families is deciding who gets to keep all of that rich history, often resulting in frustration over who gets what photographs. The beauty of digitizing those files means no more arguing on the subject. Every single family can have their very own copy of the family’s memorabilia – and we think that’s pretty awesome.
• Accessibility – Once these items are safely stored on digital media, it becomes much easier to locate specific images or movies quickly. Much faster than digging through boxes in search of mom and dad’s wedding photo.
We love helping our customers get started archiving, but so many don’t even know where to begin. Fear not! We have the perfect solution to let you test the waters with archiving. We’ve developed a step by step kit that simplifies the process – it’s called The Gather Box. This take-home, DIY archiving kit simplifies the sometimes-daunting task of organizing personal effects and helps get your photo closets, drawers, garages, basements and attics in order!
You won’t believe what this box can do! Here’s how it works:
STEP 1: GATHER Purchase the box for yourself or a loved one. Inside, find instructions and tips to guide you through the sorting and gathering process.
STEP 2: FILL THE BOX Fill it with memorabilia, photos, slides and home movies, then drop it off at our store. If you have things that won’t fit in the box, bring them along so we can address those items separately.
STEP 3: MAGIC! Return to find that everything in your box has been magically transformed into digital format. Now you can relax in confidence knowing those precious relics from the past are now protected and easily accessible.
If The Gather Box sounds like the solution for you, stop by and pick one up today! www.theprintrefinery.com
https://fleetwoodphoto.com/wp-content/uploads/sites/22/2017/10/GatherBox.jpg337600Erin Von Holdthttps://fleetwoodphoto.com/wp-content/uploads/sites/22/2023/09/new_web_logo-1-300x138.pngErin Von Holdt2017-10-20 13:51:312018-06-23 15:25:00What is archiving and why is it so important?
The Print Refinery™ (PR) fuses high-tech innovations with creative storytelling in an interactive hub of ingenuity. It is the place to explore unique photographic and print solutions relating to mobile technology, photography, imagery, graphics and video. Simply put – PR team members are print and design experts with a knack for bringing ideas to life – for both retail and commercial clients. They serve busy professionals and local individuals with cutting-edge creative solutions and design services that make it fun and easy to produce everything from polished, branded business documents and promotional products to heartfelt gifts and personalized home décor.
PR is a local destination that inspires you to creatively tell the stories of your family, friends and business in unique ways. Our passion is bringing your stories to life through artistic collaboration. Our obsession is delivering share-worthy excitement with each experience and project. We guarantee quality and excellence in every customer interaction and project encounter. When you visit The Print RefineryTM, we want you to arrive bursting with ideas and leave with a smile. The Print RefineryTM is the place where you meet up with friends, spend the afternoon, linger over a new project or idea, collaborate with a professional, experiment with hi-tech solutions, share stories with other passionate locals, explore innovative ways to memorialize your imagery and focus on the finer details in life.
Please subscribe to our blog for inspiration, events and news.
Welcome to The Print RefineryTM!
https://fleetwoodphoto.com/wp-content/uploads/sites/22/2017/12/first-blog-post-1.jpg7501000Brenda DiVincenzohttps://fleetwoodphoto.com/wp-content/uploads/sites/22/2023/09/new_web_logo-1-300x138.pngBrenda DiVincenzo2017-09-13 10:49:542018-03-06 16:51:47Welcome to The Print Refinery™ Blog!
What the HEIF Happened to JPG?
/by Erin Von HoldtApple’s latest bombshell is a whole new image format and you may already be using it. HEIF stands for High Efficiency Image File and it replaces the JPG format in iOS 11.
Where did this come from?
Apple adopted it as a better way to save ever more complex images from iPhones, beginning with iOS 11. But they didn’t invent it. The Moving Picture Experts Group (MPEG) did in 2015 and since it’s a universal standard, there will be lots of support for it. Photoshop® is already compatible.
Newer Apple devices already use HEIF and quietly convert to jpg when sharing with a platform that might not support it, like when attaching to an email. As for your old jpgs, they’ll stay that way. You’ll never need to convert them or use them differently than you do now.
Four Big Advantages
So, does this change everything?
Not at all. Existing formats like jpg, tif, gif, png and others aren’t going away. Each has strengths that will continue to suit their uses in a variety of capture and publishing platforms. When it comes to printing and sharing, we have no beef with HEIF either. Ordering high quality photo products from our website or in our store is just as easy as it is with a jpeg. If you do need to change a HEIF file to JPG, websites like aconvert.com can do it for free.
So, HEIF is here. But there’s nothing to fear. Mamma won’t take your jpg away.
If you have questions about saving, storing and printing your images, call us! Our experts are here to help.
Three ways to win Christmas with photos
/by Erin Von HoldtThis could be the best gift you’ll give this year. It will definitely be the most meaningful. This isn’t another “Best Gifts of 2017” list. It’s THE Best Gift of 2017 and it’s not a list. It’s just one thing and you already own it. It might even be in your pocket right now. Best […]
Love holiday traditions? Here’s a great one!
/by Erin Von HoldtWe all have them – those meaningful family traditions that we replicate each Christmas season. Maybe it’s watching the big game together, baking from family recipes, decorating the tree or driving through the neighborhood to look at Christmas lights.
When my children were younger, I used to dress them in matching holiday themed pajamas and pose them for a picture under the tree. But as they grew older, I started thinking about finding something more meaningful and lasting to do for them. Something that makes the holiday season special after they leave the house and begin starting their own traditions.
Since I work in the photo industry, I had access to all sorts of options for creative ideas, but one stood out as something that had the lasting power and sentimental value I was looking for – so I landed on personalized holiday ornaments.
These custom ornaments feature an image of our family or the kids, the year and their ages – making reminiscing fun as we decorate the tree. I order multiple copies of our annual family ornament each year – one for each child to keep and one day take with them – plus one that will stay on the family tree at our house.
Now, that my kids are a little older, they love to look for their special photo ornaments while we’re decorating the tree and I love knowing that this tradition will live on for years to come.
#holidaytraditions, #personlizemytree, #lovemyPRproject, #theprintrefinery
What is archiving and why is it so important?
/by Erin Von HoldtWhen it comes to organizing and preserving your family’s photography history, many of us struggle to get this accomplished. Whether it’s photos stuck in drawers, VHS tapes in boxes, old slide carousels or piles of home movie reels – most of us don’t even know where to begin. Time out! You do know how important preserving these memories is – don’t you? Over time, these precious mementos from our past, our parents’ past and our grandparents’ past are at risk for damage, deterioration and they are mostly likely forgotten and neglected.
What is Archiving? It’s the process of storing data and information of historical importance – and what’s more important that your own family history!?
Here’s why archiving is important:
• Protection – Getting those photos and movies out of damp basements and grungy garages ensures longevity. It also protects them from catastrophic weather or environmental damage.
• Preservation – The best way to preserve these moments and memories is through a process called digitization. The prints, slides and home movies are scanned and turned into digital files – making them accessible by today’s technology.
• Storage – Once your memorabilia is digitized, it becomes far easier to store because it takes up far less physical space. Thousands of digital files can fit on DVDs, Blu-Ray discs, USB drives and hard drives – meaning those 4 large boxes full of photographs are now on a device that can fit in the palm of your hand. Taking it a step further, you can also store those digital files in the cloud for even deeper storage and back up protection.
• Duplication/Sharing – A common problem for families is deciding who gets to keep all of that rich history, often resulting in frustration over who gets what photographs. The beauty of digitizing those files means no more arguing on the subject. Every single family can have their very own copy of the family’s memorabilia – and we think that’s pretty awesome.
• Accessibility – Once these items are safely stored on digital media, it becomes much easier to locate specific images or movies quickly. Much faster than digging through boxes in search of mom and dad’s wedding photo.
We love helping our customers get started archiving, but so many don’t even know where to begin. Fear not! We have the perfect solution to let you test the waters with archiving. We’ve developed a step by step kit that simplifies the process – it’s called The Gather Box. This take-home, DIY archiving kit simplifies the sometimes-daunting task of organizing personal effects and helps get your photo closets, drawers, garages, basements and attics in order!
You won’t believe what this box can do! Here’s how it works:
STEP 1: GATHER Purchase the box for yourself or a loved one. Inside, find instructions and tips to guide you through the sorting and gathering process.
STEP 2: FILL THE BOX Fill it with memorabilia, photos, slides and home movies, then drop it off at our store. If you have things that won’t fit in the box, bring them along so we can address those items separately.
STEP 3: MAGIC! Return to find that everything in your box has been magically transformed into digital format. Now you can relax in confidence knowing those precious relics from the past are now protected and easily accessible.
If The Gather Box sounds like the solution for you, stop by and pick one up today! www.theprintrefinery.com
#archiveitall, #lovemyPRproject, #savefamilyphotos, #theprintrefinery
Welcome to The Print Refinery™ Blog!
/by Brenda DiVincenzoThe Print Refinery™ (PR) fuses high-tech innovations with creative storytelling in an interactive hub of ingenuity. It is the place to explore unique photographic and print solutions relating to mobile technology, photography, imagery, graphics and video. Simply put – PR team members are print and design experts with a knack for bringing ideas to life – for both retail and commercial clients. They serve busy professionals and local individuals with cutting-edge creative solutions and design services that make it fun and easy to produce everything from polished, branded business documents and promotional products to heartfelt gifts and personalized home décor.
PR is a local destination that inspires you to creatively tell the stories of your family, friends and business in unique ways. Our passion is bringing your stories to life through artistic collaboration. Our obsession is delivering share-worthy excitement with each experience and project. We guarantee quality and excellence in every customer interaction and project encounter. When you visit The Print RefineryTM, we want you to arrive bursting with ideas and leave with a smile. The Print RefineryTM is the place where you meet up with friends, spend the afternoon, linger over a new project or idea, collaborate with a professional, experiment with hi-tech solutions, share stories with other passionate locals, explore innovative ways to memorialize your imagery and focus on the finer details in life.
Please subscribe to our blog for inspiration, events and news.
Welcome to The Print RefineryTM!