There are over 10,000 trade shows held annually in the US, and standing out in the dense jungle of exhibitor booths is not an easy task. Here are some tips to maximize your visual impact and budget wisely for your next event:

1. Refresh your booth setup. 

Check the condition of your backdrop, signage and furniture. Is it time for a cleaning, refresh or replacement? Avoid the unexpected by practicing your setup prior to the event. Remember any tools you’ll need to unpack, assemble and disassemble your exhibit booth. Getting setup in a timely manner will give you valuable extra time for networking and marketing.

2. Update your marketing materials.

Refine your positioning, features/benefits and pitch. Does your marketing communicate a clear and targeted message? Correct formatting issues, grammatical errors and outdated information. If you need help adding visual appeal to your marketing materials, The Print Refinery is here to make your brand shine!

3. Prepare promotional products. 

Current design trends in branded promotional gifts are: popular retail brands, bright and bold colors and unique materials (like cork, wood grain and matte finishes). Cellphone accessories, insulated drinkware and wellness products are always top choices. A branded tchotchke or trinket that ends up in the trash is a waste of marketing dollars, so think “useful, creative and unique” when selecting promotional items.

From backdrops and signage to business cards and promotional branded items, The Print Refinery can fulfill all your commercial printing needs for your next trade show. So let’s create, collaborate and turn your vision into bold marketing statements!